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~isPartOf:"Regensburger Beiträge zur betriebswirtschaftlichen Forschung : Schriftenreihe des Instituts für Betriebswirtschaftslehre der Universität Regensburg"
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Baumgartner, Bernhard
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Steinberger, Marion
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Regensburger Beiträge zur betriebswirtschaftlichen Forschung : Schriftenreihe des Instituts für Betriebswirtschaftslehre der Universität Regensburg
SpringerLink / Bücher
44
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
30
Journal of business research : JBR
28
Psychology & marketing
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Research
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Europäische Hochschulschriften / 5
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Schriftenreihe Studien zum Konsumentenverhalten
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Journal of marketing theory and practice
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Journal of advertising research
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Springer eBook Collection
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Gabler Edition Wissenschaft
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Journal of the Academy of Marketing Science
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International journal of internet marketing and advertising : IJIMA
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Springer Proceedings in Business and Economics
9
International journal of hospitality management
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Journal of consumer behaviour
8
Journal of retailing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
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Reihe: Marketing : MAR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER Working Paper
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Springer Gabler Research
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Springer eBook Collection / Business and Economics
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The journal of brand management : an international journal
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Discussion paper / Centre for Economic Policy Research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Cogent business & management
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Harvard-Business-Manager : das Wissen der Besten
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Innovatives Markenmanagement
5
International journal of business competition and growth : IJBCG
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
2
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Multinomiale Logitmodelle mit linearen Splines zur Analyse der Markenwahl
Steinberger, Marion
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2002
Persistent link: https://www.econbiz.de/10001624633
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2
Multinomiale Logitmodelle mit linearen Splines zur Analyse der Markenwahl
Steinberger, Marion
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2002
Persistent link: https://www.econbiz.de/10004703369
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3
Dynamische Aspekte in Markenwahlmodellen
Baumgartner, Bernhard
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2000
Persistent link: https://www.econbiz.de/10001455389
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4
Dynamische Aspekte in Markenwahlmodellen
Baumgartner, Bernhard
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2000
Persistent link: https://www.econbiz.de/10004597888
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