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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand image"
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The journal of brand management : an international journal
SpringerLink / Bücher
Journal of retailing and consumer services
4
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Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Involvement mit Produkteigenschaften : Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten
Schmal, Sina
-
2016
Analyse der Berichterstattung über die Einführung des EU-Energielabels für Fernsehgeräte -- Analyse der Beziehung zwischen Produkt, Marke und EU-Energielabel als Involvementauslöser -- Erfassung von Präferenzen für energieeffiziente Fernsehgeräte.
Persistent link: https://www.econbiz.de/10013503448
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2
Inferring brand proximities from user-generated content
Dwyer, Paul
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 467-483
Persistent link: https://www.econbiz.de/10009528855
Saved in:
3
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
4
The impact of step-down line extension on consumer-brand relationships : a risky strategy for luxury brands
Magnoni, Fanny
;
Roux, Elyette
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 595-608
Persistent link: https://www.econbiz.de/10009568311
Saved in:
5
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
6
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
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