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~person:"Shukla, Paurav"
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Shukla, Paurav
Usman, Osly
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Journal of business research : JBR
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The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
2
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
Saved in:
3
Linking sources of consumer confusion to decision satisfaction : the role of choice goals
Wang, Qing
;
Shukla, Paurav
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 295-304
Persistent link: https://www.econbiz.de/10009737750
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