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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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Harvard-Business-Manager : das Wissen der Besten
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
29
Psychology & marketing
27
Journal of business research : JBR
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of hospitality management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER Working Paper
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Springer eBook Collection
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The journal of brand management : an international journal
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International journal of internet marketing and advertising : IJIMA
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Journal of Asian finance, economics and business : JAFEB
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Reihe: Marketing : MAR
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Schriftenreihe Studien zum Konsumentenverhalten
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Technological forecasting & social change : an international journal
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The international review of retail, distribution and consumer research
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American economic journal : a journal of the American Economic Association
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Applied economics
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Asia Pacific journal of marketing and logistics
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Consumer behavior analysis : (a) rational approach to consumer choice
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ECONIS (ZBW)
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Teure Täuschung
Dertwinkel-Kalt, Markus
(
interviewee
)
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
10
,
pp. 18-19
Persistent link: https://www.econbiz.de/10012104996
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2
Etablierte Marken sind nicht immun
McGrath, Rita Gunther
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
4
,
pp. 31-35
Persistent link: https://www.econbiz.de/10011795316
Saved in:
3
Kundenmeinung schlägt Marketing
Simonson, Itamar
;
Rosen, Emanuel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
3
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010243546
Saved in:
4
Transparenz als Geschäft
Thaler, Richard H.
;
Tucker, Will
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009722349
Saved in:
5
Machen Sie es den Kunden leicht
Spenner, Patrick
;
Freeman, Karen
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
12
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009664695
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