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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
29
Psychology & marketing
27
Journal of business research : JBR
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
SpringerLink / Bücher
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Journal of marketing theory and practice
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Journal of advertising research
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NBER working paper series
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Journal of the Academy of Marketing Science
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Springer Proceedings in Business and Economics
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International journal of hospitality management
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Journal of consumer behaviour
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER Working Paper
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Springer eBook Collection
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The journal of brand management : an international journal
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Discussion paper / Centre for Economic Policy Research
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International journal of internet marketing and advertising : IJIMA
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Harvard-Business-Manager : das Wissen der Besten
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Journal of Asian finance, economics and business : JAFEB
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Reihe: Marketing : MAR
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Schriftenreihe Studien zum Konsumentenverhalten
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Technological forecasting & social change : an international journal
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The international review of retail, distribution and consumer research
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American economic journal : a journal of the American Economic Association
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Applied economics
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Asia Pacific journal of marketing and logistics
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Consumer behavior analysis : (a) rational approach to consumer choice
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Contemporary trends in innovative marketing strategies
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1
An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng
;
Li, Shibo
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 646-668
Persistent link: https://www.econbiz.de/10011372806
Saved in:
2
Consumer uncertainty and purchase decision reversals : theory and evidence
Shulman, Jeffrey D.
;
Cunha, Marcus
;
Saint Clair, Julian K.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 590-605
Persistent link: https://www.econbiz.de/10011313055
Saved in:
3
Modeling consumer learning from online product reviews
Zhao, Yi
;
Yang, Sha
;
Narayan, Vishal
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009725689
Saved in:
4
How to price discriminate when tariff size matters
Bagh, Adib
;
Bhargava, Hemant K.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009725694
Saved in:
5
A model of the "it" products in fashion
Kuksov, Dmitri
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10009725703
Saved in:
6
Media multiplexing behavior : implications for targeting and media planning
Lin, Chen
;
Venkataraman, Sriram
;
Jap, Sandy D.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 310-324
Persistent link: https://www.econbiz.de/10009736688
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