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Kaufentscheidung
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Purchase decision
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Product quality
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Dennhardt, Severin
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Springer Gabler Research
Journal of consumer behaviour : an international research review
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Journal of retailing and consumer services
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Psychology & marketing
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
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International journal of hospitality management
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer Proceedings in Business and Economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer behaviour
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NBER Working Paper
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Springer eBook Collection
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The journal of brand management : an international journal
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International journal of internet marketing and advertising : IJIMA
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Harvard-Business-Manager : das Wissen der Besten
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Journal of Asian finance, economics and business : JAFEB
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Reihe: Marketing : MAR
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Schriftenreihe Studien zum Konsumentenverhalten
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Technological forecasting & social change : an international journal
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The international review of retail, distribution and consumer research
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American economic journal : a journal of the American Economic Association
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Applied economics
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Consumer behavior analysis : (a) rational approach to consumer choice
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
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User-generated content and its impact on branding : how users and communities create and manage brands in Social Media
Dennhardt, Severin
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2014
Persistent link: https://www.econbiz.de/10010194235
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2
Third-party product reviews and consumer behaviour : a dichotomous measuring via rasch, paired comparison and graphical chain models
Ziniel, Wolfgang
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2013
Persistent link: https://www.econbiz.de/10009718586
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3
Business Intelligence 2.0 : Knowledge-Based Services zur automatisierten Analyse der Meinungsbildung im Web 2.0
Kaiser, Carolin
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2012
Persistent link: https://www.econbiz.de/10009564554
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Das Konzept der preisorientierten Qualitätsbeurteilung : eine produkt- und kulturübergreifende kausalanalytische Betrachtung
Hofmann, Thomas
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2012
Persistent link: https://www.econbiz.de/10009674571
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