//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Harvard business review : HBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Purchasing decision"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kaufentscheidung
4
Purchase decision
4
USA
2
United States
2
Advertising
1
B-to-B-Marketing
1
Beziehungsmarketing
1
Business model
1
Business-to-business marketing
1
Consultancy services
1
Data
1
Daten
1
Geschäftsmodell
1
Internet marketing
1
Online-Marketing
1
Political communication
1
Politische Kommunikation
1
Product information
1
Produktinformation
1
Relationship marketing
1
Unternehmensberatung
1
Weibliche Führungskräfte
1
Werbung
1
Women managers
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Interview
1
Language
All
English
4
Author
All
Beard, Alison
1
Benko, Cathleen
1
Freeman, Karen
1
Otterbring, Tobias
1
Pelster, Bill
1
Spenner, Patrick
1
Thaler, Richard H.
1
Tucker, Will
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
29
Psychology & marketing
27
Journal of business research : JBR
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
SpringerLink / Bücher
18
Journal of marketing theory and practice
13
Journal of advertising research
12
NBER working paper series
11
Research
11
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing theory and practice : JMTP
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
8
Journal of retailing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Springer Proceedings in Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer behaviour
7
NBER Working Paper
7
Springer eBook Collection
7
The journal of brand management : an international journal
7
Discussion paper / Centre for Economic Policy Research
6
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Harvard-Business-Manager : das Wissen der Besten
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
Reihe: Marketing : MAR
5
Schriftenreihe Studien zum Konsumentenverhalten
5
Technological forecasting & social change : an international journal
5
The international review of retail, distribution and consumer research
5
American economic journal : a journal of the American Economic Association
4
Applied economics
4
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
Consumer behavior analysis : (a) rational approach to consumer choice
4
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Men buy more from manly men : professor Otterbring, defend your rearch
Otterbring, Tobias
(
interviewee
);
Beard, Alison
(
interviewer
)
- In:
Harvard business review : HBR
96
(
2018
)
5
,
pp. 36-37
Persistent link: https://www.econbiz.de/10011924504
Saved in:
2
Smarter information, smarter Consumers
Thaler, Richard H.
;
Tucker, Will
- In:
Harvard business review : HBR
91
(
2013
)
1/2
,
pp. 44-54
Persistent link: https://www.econbiz.de/10009685717
Saved in:
3
How women decide
Benko, Cathleen
;
Pelster, Bill
- In:
Harvard business review : HBR
91
(
2013
)
9
,
pp. 78-84
Persistent link: https://www.econbiz.de/10009787914
Saved in:
4
To keep your customers, keep it simple
Spenner, Patrick
;
Freeman, Karen
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 108-114
Persistent link: https://www.econbiz.de/10009549315
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->