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person:"Goodman, Joseph K."
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Goodman, Joseph K.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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Having versus consuming : failure to estimate usage frequency makes consumers prefer multifeature products
Goodman, Joseph K.
;
Irmak, Caglar
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10009715261
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2
Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.
;
Broniarczyk, Susan M.
;
Griffin, Jill G.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 165-174
Persistent link: https://www.econbiz.de/10009766886
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