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~person:"Mankila, Merja"
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Bundling strategy
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Leistungsbündel
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Personal banking
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Preismanagement
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Pricing strategy
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Privatkundengeschäft
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Mankila, Merja
Jeon, Doh-Shin
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Menicucci, Domenico
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Asongu, Simplice
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Choi, Jay Pil
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Fang, Hanming
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Norman, Peter
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Carlton, Dennis W.
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Kowalkowski, Christian
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Mantovani, Andrea
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Waldman, Michael
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Evans, David S.
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Howell, Bronwyn E.
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Netessine, Serguei
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Salinger, Michael A.
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Cohen, Morris A.
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Dana, James D.
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Economides, Nicholas
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Potgieter, Petrus H.
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Armstrong, Mark
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Jäger, Angela
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Karmarkar, Uday S.
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Khodabakhshian, Araz
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King, Stephen P.
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Roels, Guillaume
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Spier, Kathryn E.
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Brynjolfsson, Erik
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Chong, Alberto
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Elhauge, Einer
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Graham, Bryan S.
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Hagiu, Andrei
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Halmenschlager, Christine
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Hentschel, Jesko
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Hinloopen, Jeroen
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Ho, Justin
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Kim, Sang Hyun
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Klein, Benjamin
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Kritikos, Alexander
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Müller, Wieland
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Nalebuff, Barry J.
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FE rapport / Department of Business Administration, School of Economics and Commercial Law, Göteborg University
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Price bundling theory applied to retail banking
Mankila, Merja
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1999
Persistent link: https://www.econbiz.de/10001514948
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