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~subject:"Marktforschung"
~person:"Guja Armannsdottir"
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Marktforschung
Brand image
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Consumer behaviour
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Market research
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Qualitative Methode
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Qualitative method
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brand image
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Guja Armannsdottir
Buber, Renate
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Naderer, Gabriele
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Holzmüller, Hartmut H.
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Fischer, Eileen
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Kozinets, Robert V.
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Longbottom, David
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Pich, Christopher
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Balzer, Eva
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Belk, Russell W.
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Maison, Dominika
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Auer-Srnka, Katharina J.
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Dean, Dianne
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Maindok, Herlinde
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Mey, Günter
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Steffen, Adrienne
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Takhar-Lail, Amandeep
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International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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2
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
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