//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Queer studies"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Gender studies
4
Geschlechterforschung
4
Marketing management
2
Marketingmanagement
2
Advertising
1
Advertising effects
1
Behaviour
1
Brand management
1
Calvin Klein
1
Consumer behaviour
1
E-commerce
1
Economic transition
1
Electronic Commerce
1
Emotion
1
Fernsehwerbung
1
Konsumentenverhalten
1
Markenführung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Romania
1
Rumänien
1
Social values
1
Soziale Werte
1
Systemtransformation
1
Target group
1
Television advertising
1
Verhalten
1
Website
1
Werbewirkung
1
Werbung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Ardelea, Dan
1
Baird, Thomas R.
1
Cooper, Crystal K.
1
Gunn, R. W.
1
Kubacki, K.
1
Miller, Darryl W.
1
Moss, G. A.
1
Oswald, Laura R.
1
Stoica, Michael
1
Wahlers, Russell G.
1
more ...
less ...
Published in...
All
Journal of marketing communications
Gender in management : an international journal
22
Entrepreneurship, theory and practice : ET & P
19
International journal of entrepreneurship and small business
18
International journal of gender and entrepreneurship
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
13
Canadian journal of development studies
12
Journal of business ethics : JOBE
12
Journal of marketing management : MM
12
Gender in Arbeit und Gesundheit : Standortbestimmung & Perspektiven
11
The changing face of women managers in Asia
11
Discussion paper series / IZA
9
Journal of business research : JBR
9
Gendering theory in marketing and consumer research
8
Geschenkt wird einer nichts - oder doch? : Festschrift für Gertraude Krell ; Programmatisches, Personalpolitik, Gender, Diversity, diskursive Anknüpfungen
8
Journal of consumer behaviour : an international research review
8
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
8
Brussels economic review
7
Edward Elgar E-Book Archive
7
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Organization : the critical journal of organization, theory and society
7
The service industries journal
7
Human relations
6
International entrepreneurship and management journal
6
Journal of managerial issues : JMI
6
SpringerLink / Bücher
6
Academy of Management journal : AMJ
5
Critical perspectives on accounting : an international journal for social and organizational accountability
5
Entrepreneurship and regional development : an international journal
5
Faculty & research / Insead : working paper series
5
Feminists and queer theorists debate the future of critical management studies
5
Gender in organizations : are men allies or adversaries to women's career advancement?
5
Group & organization management : an international journal
5
Management revue : socio-economic studies
5
Scandinavian journal of management
5
Small business and entrepreneurship ; Vol. 1
5
Edition / Hans-Böckler-Stiftung
4
Gender and family entrepreneurship
4
IZA Discussion Paper
4
Industrial relations : a journal of economy & society
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An examination of gender role portrayals in television commercials in Romania : a gender of nations approach
Stoica, Michael
;
Miller, Darryl W.
;
Ardelea, Dan
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009373363
Saved in:
2
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
3
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
4
Non-recognition of print advertising: emotion arousal and gender effects
Baird, Thomas R.
;
Wahlers, Russell G.
;
Cooper, Crystal K.
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003438363
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->