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Item placement for questionnaire design for optimal reliability
Kachroo, Pushkin
;
Kachen, Sheen
- In:
Journal of marketing analytics : JMA
6
(
2018
)
4
,
pp. 120-126
Persistent link: https://www.econbiz.de/10011980298
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Marketing intelligence and customer relationships : empirical evidence from Jordanian banks
Al-Weshah, Ghazi A.
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 141-152
Persistent link: https://www.econbiz.de/10011855282
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