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~isPartOf:"International journal of managerial and financial accounting"
~isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
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Demos, Nick
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Marston, Claire
- In:
International journal of managerial and financial accounting
2
(
2010/11
)
1
,
pp. 63-94
Persistent link: https://www.econbiz.de/10003977844
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