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~person:"Arranz, Ana M Gutiérrez"
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Arranz, Ana M Gutiérrez
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Drivers of customer likelihood to join grocery retail loyalty programs : an analysis of reward programs and loyalty cards
Gómez, Blanca García
;
Arranz, Ana M Gutiérrez
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 492-500
Persistent link: https://www.econbiz.de/10009613743
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