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~subject:"Schätzung"
~person:"Gedenk, Karen"
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Schätzung
Consumer behaviour
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Gedenk, Karen
Aldy, Joseph E.
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Houde, Sébastien
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
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