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subject:"Loyalty program"
~isPartOf:"Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]"
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Loyalty program
Beziehungsmarketing
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Chipkarte
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Consumer behaviour
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Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
Journal of retailing and consumer services
7
Journal of retailing
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NBER Working Paper
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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International journal of production economics
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Journal of marketing
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Journal of promotion management : JPM
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Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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American business law journal : the official publication of the American Business Law Association
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American business review
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Annals of tourism research : ATR ; a social sciences journal
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Applied economics
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Behavioral operations management in social networks
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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European journal of marketing : EJM
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of industrial organization
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of economics & business
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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Les essentiels
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Marketing letters : a journal of research in marketing
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Modellbasiertes Management : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2013 vom 4. bis 5. Juli 2013 in Bern
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Pricing tactics, strategies, and outcomes ; Vol. 2
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Negative Effekte von Loyalitätsprogrammen - eine frustationstheoretische Fundierung
Stauss, Bernd
;
Schmidt, Maxie
;
Schöler, Andreas
- In:
Dienstleistungsmarketing : Impulse für Forschung und …
,
(pp. 297-331)
.
2004
Persistent link: https://www.econbiz.de/10002768009
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