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subject:"Loyalty program"
~isPartOf:"Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]"
~person:"Schmidt, Maxie"
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Loyalty program
Beziehungsmarketing
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Chipkarte
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Consumer behaviour
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Criticism
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Konsumentenverhalten
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Kritik
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Kundenbindungsprogramm
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Perception
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Rabatt
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Rebate
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Relationship marketing
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Smart card
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Schmidt, Maxie
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Stauss, Bernd
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Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
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Negative Effekte von Loyalitätsprogrammen - eine frustationstheoretische Fundierung
Stauss, Bernd
;
Schmidt, Maxie
;
Schöler, Andreas
- In:
Dienstleistungsmarketing : Impulse für Forschung und …
,
(pp. 297-331)
.
2004
Persistent link: https://www.econbiz.de/10002768009
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