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accent stigmatisation
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consumer shopping inventory scale
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Journal of global marketing
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of media economics
6
Faculty & research / Insead : working paper series
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Journal of advertising research
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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European journal of marketing : EJM
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Journal of marketing research : JMR
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Media-Perspektiven
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CESifo working papers
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Economics letters
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the quarterly review of marketing communications
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Journal of economics & management strategy : JEMS
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Journal of marketing
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Konsum und Verhalten
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The journal of consumer marketing
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
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Information economics and policy : IEP
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International journal of sport finance
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Journal of business research : JBR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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NORD
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Report
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Revue économique : revue bimestrielle
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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APSA 2009 Toronto Meeting Paper
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011653847
Saved in:
2
The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva
;
Martín-Santana, Josefa D.
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
Saved in:
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