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~subject:"Werbesendung"
~source:"econis"
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Media-Perspektiven
[1970-2022]: Frankfurt, M. : Media-Perspektiven
;
…
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1970 - 2022
Persistent link: https://www.econbiz.de/10000353793
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The effectiveness of direct response radio commercials
Verhoef, Peter C.
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Hoekstra, Janita Cornelia
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Aalst, …
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1998
Persistent link: https://www.econbiz.de/10000990719
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