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person:"Guth, Birgit"
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Guth, Birgit
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Zuschauermarkt : Veränderungen des Nutzungsverhaltens und Herausforderungen für die Rezeptionsmessung
Guth, Birgit
- In:
Management von Medienunternehmen : digitale …
,
(pp. 35-60)
.
2013
Persistent link: https://www.econbiz.de/10014567780
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