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~person:"Aalst, Marcel van"
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Aalst, Marcel van
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Rotterdam Institute for Business Economic Studies
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
-
1998
Persistent link: https://www.econbiz.de/10000990719
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