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~type:"book"
~type_genre:"Hochschulschrift"
~subject:"Advertising"
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1
Globales und Euro-Marketing : eine juristische Querschnittsanalyse grenzüberschreitender Werbung
Paefgen, Thomas Christian
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1989
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1. Aufl.
Persistent link: https://www.econbiz.de/10000767606
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"Low involvement" message reception : processes and advertising implications
Batra, Rajeev
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1984
Persistent link: https://www.econbiz.de/10000734103
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Domestic and foreign advertising in television and mass media growth : a case study of Brazil
Mattos, Sérgio
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1982
Persistent link: https://www.econbiz.de/10000725160
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