//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Broadcasting policy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Radio commercial"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Broadcasting policy
Hörfunkwerbung
307
Radio advertising
307
Deutschland
76
Germany
74
Werbung
58
Fernsehen
54
Werbewirkung
53
Advertising effects
51
Theorie
51
Theory
51
Fernsehwerbung
49
Television advertising
49
Television
48
Advertising
42
Rundfunk
42
Broadcast
40
USA
37
United States
37
Media industries
20
Mediensektor
20
Broadcasting finance
19
Broadcasting industry
19
Rundfunkfinanzierung
19
Rundfunksender
19
Competition
18
Werbesendung
18
Wettbewerb
18
Internet marketing
17
Online-Marketing
17
Media usage
16
Mediennutzung
16
Rundfunkpolitik
16
Psychology of advertising
15
Werbepsychologie
15
Consumer behaviour
12
Großbritannien
12
Konsumentenverhalten
12
Hörfunkprogramm
11
Promotional materials
11
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
10
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
2
Book section
2
Amtsdruckschrift
1
Arbeitspapier
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Forschungsbericht
1
Government document
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Sammelwerk
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
14
German
2
Author
All
Hull, Brooks Brittenham
2
Balfanz, Henry B.
1
Bollapragada, Srinivas
1
Bussieck, Michael
1
Choi, Jay Pil
1
Darwis, Yuliandre
1
Dewenter, Ralf
1
Dindaroğlu, Burak
1
Hidayat, Dadang Rahmat
1
Karlinah, Siti
1
Locksley, Gareth
1
Mallik, Suman
1
Mayhew, Christopher
1
Meyers, Cynthia B.
1
Singarimbun, Kartika
1
Vaglio, Alessandro
1
Veljanovski, Cento G.
1
Waverman, Leonard
1
more ...
less ...
Institution
All
Bureau of Economic and Business Research <Champaign, Ill.>
1
National Radio Exhibition
1
Published in...
All
Information economics and policy : IEP
2
Business history review
1
College of Business working papers
1
Document / Commission of the European Communities
1
EG-Nachrichten / Berichte und Informationen, Dokumentation
1
Gute Regeln oder Wirtschaftslenkung? : Europas neue Herausforderungen ; [Jahrestagung des Wirtschaftspolitischen Ausschusses des Vereins für Socialpolitik, die vom 15. - 17. März 2011 in Goslar stattfand]
1
Hobart paperback
1
Journal of business case studies
1
Journal of media business studies
1
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
1
Room to manoeuvre? : Globalization and policy convergence ; proceedings of a conference held at Queen's University 5 - 6 November 1998
1
The Fabian Society, Tract 318
1
The Times
1
The journal of media economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
16
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
4
Radio daze
Balfanz, Henry B.
- In:
Journal of business case studies
14
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011865420
Saved in:
5
Der Mediensektor zwischen Wettbewerb und Regulierung : aktueller und zukünftiger (De-)Regulierungsbedarf
Dewenter, Ralf
- In:
Gute Regeln oder Wirtschaftslenkung? : Europas neue …
,
(pp. 145-179)
.
2011
Persistent link: https://www.econbiz.de/10009413669
Saved in:
6
Scheduling commercial viedeotapes in broadcast television
Bollapragada, Srinivas
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001847605
Saved in:
7
Broadcast competition and advertising with free entry: Subscription vs. free-to-air
Choi, Jay Pil
- In:
Information economics and policy : IEP
18
(
2006
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003303052
Saved in:
8
Canadian information/culture policy in the information age : mediums are the message
Waverman, Leonard
- In:
Room to manoeuvre? : Globalization and policy …
,
(pp. 141-177)
.
1999
Persistent link: https://www.econbiz.de/10001502856
Saved in:
9
A model of the audience for TV broadcasting : implications for advertising competition and regulation
Vaglio, Alessandro
- In:
Rivista internazionale di scienze economiche e …
42
(
1995
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10001181624
Saved in:
10
An economics perspective ten years after the NAB case
Hull, Brooks Brittenham
- In:
The journal of media economics
3
(
1990
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001086189
Saved in:
11
Freedom in broadcasting
Veljanovski, Cento G.
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013393687
Saved in:
12
Audiovisueller Raum in Europa
In:
EG-Nachrichten / Berichte und Informationen, Dokumentation
(
1988
)
Persistent link: https://www.econbiz.de/10001045652
Saved in:
13
TV broadcasting in Europe and the new technologies
Locksley, Gareth
-
1988
Persistent link: https://www.econbiz.de/10014269466
Saved in:
14
American commercial television : competition, collusion, regulation
Hull, Brooks Brittenham
-
1982
Persistent link: https://www.econbiz.de/10000779205
Saved in:
15
Commercial television, what is to be done?
Mayhew, Christopher
-
1959
Persistent link: https://www.econbiz.de/10002441583
Saved in:
16
Radio & television
1954
Persistent link: https://www.econbiz.de/10003254263
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->