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~isPartOf:"Journal of cultural economics"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
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Journal of cultural economics
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Media-Perspektiven
11
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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ECONIS (ZBW)
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Performance Measurement als Erfolgsfaktor im Hörfunk-Programmcontrolling : das Beispiel Mitteldeutscher Rundfunk
Reising, Wolfgang
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
6
(
2009
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10003820389
Saved in:
2
IT-Integration im Broadcast : dargestellt am Fallbeispiel des Hörfunkprogramms "MDR SPUTNIK"
Reising, Wolfgang
;
Roos, Alexander W.
;
Schöne, Jens
; …
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
)
4
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003587379
Saved in:
3
Valuing the Canadian broadcasting corporation
Finn, Adam
;
McFadyen, Stuart
;
Hoskins, Colin
- In:
Journal of cultural economics
27
(
2003
)
3/4
,
pp. 177-192
Persistent link: https://www.econbiz.de/10001823829
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