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~person:"Manrai, Ajay K."
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Manrai, Ajay K.
Schmidtke, Richard
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
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Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
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