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person:"Goldberg, Marvin E."
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Hörfunkwerbung
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Radio advertising
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Goldberg, Marvin E.
Schmidtke, Richard
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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ECONIS (ZBW)
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Children's use of cognitive defenses against television advertising : a cognitive response approach
Brucks, Merrie
- In:
Journal of consumer research : JCR ; an …
14
(
1988
)
4
,
pp. 471-482
Persistent link: https://www.econbiz.de/10001098539
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Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
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