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type_genre:"Fallstudie"
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Empirische Marketingforschung
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JMM : the international journal on media management
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ECONIS (ZBW)
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Nutzungsmotive und Nutzungsverhalten : ein intermedialer Vergleich zwischen Printmedien und Medien für mobile Endgeräte am Beispiel eines Monatsmagazins
Biruhs, Thomas
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10013436551
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Using reader preferences to optimize news content : a method and a case study
Kanuri, Vamsi K.
;
Thorson, Esther
;
Mantrala, Murali K.
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 55-75
Persistent link: https://www.econbiz.de/10010418221
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