//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fu, Wei"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ready-to-serve meal"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand extension
1
Confidence
1
Consumer behaviour
1
Convenience Food
1
Convenience food
1
Konsumentenverhalten
1
Markentransfer
1
USA
1
United States
1
Vertrauen
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Fu, Wei
Brunello, Giorgio
4
De Paola, Maria
4
Dubois, Pierre
4
Griffith, Rachel
4
Labartino, Giovanna
4
O'Connell, Martin
4
Conlon, Christopher T.
3
Bech-Larsen, Tino
2
Goldfarb, Avi
2
Grewe, Gundula
2
Henchion, Maeve
2
Jensen, Birger Boutrup
2
Matthews, Alan
2
Moorthy, Sridhar
2
Mortimer, Julie Holland
2
Newman, Carol
2
Okrent, Abigail M.
2
Olbrich, Rainer
2
Park, John L.
2
Pedersen, Susanne
2
Stewart, Hayden
2
Thiessen, Janis
2
Adamowicz, Wiktor
1
Adapa, Sujana
1
Ahmed, Zafar U.
1
Anesbury, Zachary
1
Assaf, Ata
1
Babu, S. Samuel
1
Balderstone, Chloe
1
Banterle, Alessandro
1
Barney, Chet E.
1
Batalha, Mário Otávio
1
Beach, Robert H.
1
Benlian, Sarkis
1
Bergmann, Karin
1
Bishop, John C.
1
Block, Lauren G.
1
Bojnec, Štefan
1
Bronnenberg, Bart J.
1
Bärvänen, Elina
1
more ...
less ...
Published in...
All
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->