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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Psychology & marketing"
~person:"Yoon, Sukki"
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Feeling happier when paying more : dysfunctional counterfactual thinking in consumer affect
Yoon, Sukki
;
Vargas, Patrick T.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1075-1100
Persistent link: https://www.econbiz.de/10008760275
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