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~isPartOf:"Journal of promotion management : JPM"
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Rabatt
4
Rebate
4
Consumer behaviour
3
Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Sales promotion
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Verkaufsförderung
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Beschwerdemanagement
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Complaint management
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Customer satisfaction
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Einzelhandel
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Malaysia
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Präferenztheorie
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Retail trade
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Theory of preferences
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acquisition utility
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choice based conjoint analysis
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coupon preferences
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coupon proneness
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coupon redemption
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discount
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local coupons
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millennials
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purchase intention
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retailer
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sales promotion
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volume discount
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Clark, Ronald A.
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Divine, Richard L.
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Garber, Michael S.
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Goldsmith, Ronald E.
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Imrie, Brian Charles
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Iranmanesh, Mohammad
1
Jayaraman, K.
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Ong, Beng Soo
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Spralls, Samuel A.
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Suhaiza Zailani
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Journal of promotion management : JPM
International journal of production economics
31
European journal of operational research : EJOR
24
Journal of retailing and consumer services
18
International journal of industrial organization
15
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Transportation research / E : an international journal
12
International journal of production research
11
Journal of retailing
11
Production and operations management : an international journal of the Production and Operations Management Society
10
Computers & operations research : and their applications to problems of world concern ; an international journal
8
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The American economic review
8
The Rand journal of economics
8
Economics letters
7
Journal of revenue and pricing management
7
Omega : the international journal of management science
7
The journal of product & brand management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of competition law & economics
6
Journal of marketing
6
Psychology & marketing
6
Review of industrial organization : RIO
6
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
5
Betriebs-Berater : BB
4
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of business performance and supply chain modelling : IJBPSCM
4
International journal of the economics of business
4
Journal of industrial engineering international
4
Journal of the Operational Research Society
4
Journal of the Operational Research Society : OR
4
Manufacturing & service operations management : M & SOM
4
Marketing science
4
American economic journal : a journal of the American Economic Association
3
Decision sciences : DS
3
Journal of behavioral decision making
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of economics & management strategy : JEMS
3
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ECONIS (ZBW)
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1
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
2
Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
3
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
4
The impact of consumer perceptions of, and attitudes toward mail-in rebates on effectiveness of rebates
Ong, Beng Soo
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003810649
Saved in:
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