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~subject:"Kundenbindungsprogramm"
~isPartOf:"Journal of promotion management : JPM"
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Kundenbindungsprogramm
Rabatt
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Rebate
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Consumer behaviour
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Malaysia
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Präferenztheorie
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Retail trade
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Theory of preferences
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acquisition utility
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choice based conjoint analysis
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coupon preferences
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coupon proneness
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coupon redemption
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discount
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local coupons
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millennials
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purchase intention
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Clark, Ronald A.
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Journal of promotion management : JPM
Journal of retailing and consumer services
7
Journal of retailing
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NBER Working Paper
3
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
3
International journal of production economics
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Journal of marketing
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Journal of revenue and pricing management
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American business law journal : the official publication of the American Business Law Association
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Annals of tourism research : ATR ; a social sciences journal
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Behavioral operations management in social networks
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / Stanford Institute for Economic Policy Research
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
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Gabler Edition Wissenschaft / Marktorientiertes Management
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Galileo Business
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Harvard Business School Marketing Research Paper
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Information economics and policy : IEP
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Information systems research : ISR
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of industrial organization
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International journal of production research
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of economics & business
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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Les essentiels
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Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
2
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
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