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~subject:"Kundenbindungsprogramm"
~person:"Antil, John H."
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Kundenbindungsprogramm
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Antil, John H.
Rubinfeld, Daniel L.
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Nevo, Aviv
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Couponing as a promotional tool : consumers do benefit
Antil, John H.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
2
,
pp. 316-327
Persistent link: https://www.econbiz.de/10001020603
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