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~person:"Pauwels, Koen"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Pauwels, Koen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
MSI reports : working paper series
3
ERIM report series research in management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
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HEC Paris research paper series
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Journal of marketing analytics : JMA
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Northeastern U. D’Amore-McKim School of Business Research Paper
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How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
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