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~person:"Pauwels, Koen"
~isPartOf:"Journal of marketing research : JMR"
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Pauwels, Koen
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Journal of marketing research : JMR
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Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
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