//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phau, Ian"
~subject:"Hotel industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Recognition test"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Hotel industry
Advertising effects
15
Werbewirkung
15
Consumer behaviour
7
Emotion
7
Konsumentenverhalten
7
Advertising
6
Werbung
6
Australia
5
Australien
5
Cognition
4
Kognition
4
Geschichte
3
History
3
Experiment
2
Fernsehwerbung
2
Hotellerie
2
Internet marketing
2
Jugendliche
2
Measurement
2
Messung
2
Online-Marketing
2
Psychology of advertising
2
Television advertising
2
Website
2
Werbepsychologie
2
Youth
2
Advertising appeals
1
Advertising media
1
Advertising music
1
Angst
1
Anxiety
1
Athletes
1
Celebrity endorsement
1
Celebrity-Werbung
1
Factor analysis
1
Faktorenanalyse
1
Fernsehnutzung
1
Fernsehprogramm
1
Fundraising
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Phau, Ian
Lwin, Michael
2
Topcuoglu, Esra
2
Ajanovic, Edina
1
Al Armoti, Ayman
1
Albinsson, Pia A.
1
Bai, Billy
1
Baloglu, Seyhmus
1
Bechter, Clemens
1
Bomsel, Olivier
1
Burman, Bidisha
1
Calderón-Martínez, Aurora
1
Cervellon, Marie-Cécile
1
Chan, Kara
1
Chen, Bo
1
Chen, Chiang-ming
1
Chen, Ming-Hsiang
1
Cheng, Junjun
1
Cheng, Yuqiao
1
Cranage, David A.
1
Daniel, Rolf-Dieter
1
Devaux, Rémi
1
Díaz, Estrella
1
Farinelli, Giorgio
1
Foroudi, Pantea
1
Frey, Michael
1
Galipienzo, Danielle
1
Gim, Jaehee
1
Gómez-Suárez, Mónica
1
Haasbeek, Stefan
1
Han, Xing
1
Huang, Yu-an
1
Huang, Zihang
1
Hwang, Yoo Hee
1
Hyatt, Eva
1
Jang, Soocheong
1
Jawabri, Adnan
1
Ju, Yongwook
1
Kim, Heewon
1
Kim, Hyelin
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
2
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->