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type_genre:"Aufsatz im Buch"
~isPartOf:"Breaking new ground in theory and practice"
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Breaking new ground in theory and practice
The power of one : gaining business value from personalization technologies
11
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
6
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
4
Intelligent techniques in recommendation systems : contextual advancements and new methods
4
Bridging the gap between advertising academia and practice
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
3
Applying predictive analytics within the service sector
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Die Produktivität von Musikkulturen
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E-commerce and web technologies : 12th International Conference, EC-Web 2011, Toulouse, France, August 30 - September 1, 2011 ; proceedings
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E-commerce and web technologies : 14th international conference, EC-Web 2013, Prague, Czech Republic ; August 27 - 28, 2013 ; proceedings
2
Emerging methods in predictive analytics : risk management and decision-making
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Frameworks of IT prosumption for business development
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
2
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
2
LISS 2012 ; Vol. 2
2
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
2
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
2
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
2
Variations in economic analysis : essays in honor of Eli Schwartz
2
3rd International Conference on Global Interdependence and Decision Sciences, December 28-30, 2009, Hyderabad, India
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advanced Web Technology - Effektive Bereitstellung von Information im World Wide Web : eine synoptische Darstellung zum Stand ausgewählter Techniken
1
Agent-mediated electronic commerce and trading agent design and analysis : AAMAS Workshop, AMEC 2008, Estoril, Portugal, May 12 - 16, 2008, and AAAI Workshop, TADA 2008, Chicago, IL, USA, July 14, 2008 ; revised selected papers
1
Artificial intelligence and digital diversity inclusiveness in corporate restructuring
1
Artificial intelligence in marketing
1
Beiträge zum 16. Interuniversitären Doktorandenseminar Wirtschaftsinformatik (IDS 2012)
1
Big data analytics in supply chain management : theory and applications
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
1
Business information systems Workshops : BIS 2011 international workshops and BPSC international conference, Poznań, Poland, June 15 - 17, 2011 ; revised papers
1
Business information systems workshops : BIS 2012 international workshops and future internet symposium, Vilnius, Lithuania, May 21-23, 2012 ; revised papers
1
Business process management cases vol. 2 : digital transformation - strategy, processes and execution
1
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
1
Customer engagement marketing
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Perceived expertise vs. perceived trustworthiness : the suppressed effect of source type on review attitude
Willemsen, Lotte M.
;
Neijens, Peter C.
;
Bronner, Fred
- In:
Breaking new ground in theory and practice
,
(pp. 425-438)
.
2011
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