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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
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Personalisierung
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Electronic commerce research
28
Information systems research : ISR
26
International journal of hospitality management
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of business research : JBR
22
Tourism management : research, policies, practice
22
International journal of business information systems : IJBIS
21
Journal of management information systems : JMIS
20
Journal of retailing and consumer services
20
Electronic commerce research and applications
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
13
Journal of information & knowledge management : JIKM
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
The power of one : gaining business value from personalization technologies
11
Journal of electronic commerce research : JECR
10
Management information systems : mis quarterly
10
Decision support systems : DSS ; the international journal
9
Information systems and e-business management : ISeB
9
Journal of retailing
9
SpringerLink / Bücher
9
Journal of internet commerce
8
Technological forecasting & social change : an international journal
8
Tourism management perspectives : TMP
8
Electronic markets : the international journal on networked business
7
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of organizational computing and electronic commerce
7
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
Psychology & marketing
7
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
6
European journal of operational research : EJOR
6
Faculty & research / Insead : working paper series
6
International journal of production research
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Lecture notes in business information processing : LNBIP
6
Discussion papers / CEPR
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ECONIS (ZBW)
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Online advertising by tell-a-friend services
Silberer, Günter
;
Henning, Christoph
;
Steinmann, Sascha
- In:
Current insights and future trends : [extended versions …
,
(pp. 219-233)
.
2012
Persistent link: https://www.econbiz.de/10009748097
Saved in:
2
Ad intrusiveness of location-based advertising : a virtual reconstruction
Hühn, Arief Ernst
;
Ketelaar, Paul
;
Khan, Vassilis-Javed
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 191-207)
.
2012
Persistent link: https://www.econbiz.de/10009748099
Saved in:
3
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
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