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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
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Search: subject_exact:"Referral marketing"
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Brand management
Viral marketing
122
Virales Marketing
122
Consumer behaviour
102
Konsumentenverhalten
102
Beziehungsmarketing
45
Relationship marketing
45
Internet marketing
44
Online-Marketing
44
Social Web
43
Social web
43
Customer satisfaction
39
Kundenzufriedenheit
39
Online retailing
36
Online-Handel
36
Dienstleistungsqualität
25
Service quality
25
Word-of-mouth
19
E-commerce
14
Electronic Commerce
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Markenführung
14
Brand image
13
Markenimage
13
Online reviews
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Customer integration
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Kundenintegration
12
Brand
9
Confidence
9
Einzelhandel
9
Markenartikel
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Retail trade
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Vertrauen
9
eWOM
9
Advertising
8
Beschwerdemanagement
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Complaint management
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Emotion
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8
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Augusto, Mário Gomes
2
Alzate, Miriam
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Appiah, Dominic
1
Arce-Urriza, Marta
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Bento, Marisa
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Casidy, Riza
1
Cebollada, Javier
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Cioppi, Marco
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Curina, Ilaria
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Fatma, Mobin
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Francioni, Barbara
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Godinho, Pedro Manuel Cortesão
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Griffith, Denni Arli
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Hegner, Sabrina
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Howell, Kerry E.
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Kaushal, Vikrant
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Khan, Imran
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Kim, Young-kyung
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Krishnamurthy, Anup
1
Kumar, S. Ramesh
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Kumar, Vikas
1
Lancaster, Geoffrey
1
Li, Yong-Quan
1
Liu, Chih-Hsing
1
Martinez, Luis F.
1
Martinez, Luisa M.
1
Ozuem, Wilson
1
Park, Hyejune
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Popp, Bastian
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Ruan, Wen-Qi
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Torres, Pedro
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Torres, Pedro M.
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Trittenbach, Makayla
1
Van Esch, Patrick
1
Woratschek, Herbert
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Wymer, Walter
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Zhang, Shu-Ning
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Journal of retailing and consumer services
Journal of business research : JBR
19
The journal of product & brand management
19
International journal of internet marketing and advertising : IJIMA
12
The journal of brand management : an international journal
9
Journal of promotion management : innovations in planning and applied research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Journal of marketing
7
Journal of marketing communications
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Psychology & marketing
4
SpringerLink / Bücher
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
Journal of Islamic marketing
3
Journal of internet commerce
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Business horizons
2
Cogent business & management
2
Corporate reputation review
2
Economics working paper
2
European journal of marketing
2
European journal of marketing : EJM
2
Global business and finance review
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
2
Journal for global business advancement : JGBA
2
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
3
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
4
A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
Saved in:
5
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
6
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter
;
Casidy, Riza
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
Saved in:
7
Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
8
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
9
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
10
Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli
;
Van Esch, Patrick
;
Trittenbach, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
Saved in:
11
Electronic word-of-mouth and the brand image : exploring the moderating role of involvement through a consumer expectations lens
Krishnamurthy, Anup
;
Kumar, S. Ramesh
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 149-156
Persistent link: https://www.econbiz.de/10011883187
Saved in:
12
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
13
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
14
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
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