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~person:"Choi, Sejung Marina"
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Search: subject_exact:"Referral marketing"
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Viral marketing
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Electronic word-of-mouth
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Choi, Sejung Marina
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
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Dwivedi, Yogesh Kumar
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East, Robert
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Law, Rob
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Liu, Yong
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Balaji, M. S.
10
Bilgihan, Anil
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Duan, Wenjing
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Kim, Jong Min
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Li, Hengyun
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Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Gopinath, Shyam
9
Jayawardhena, Chanaka
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Karjaluoto, Heikki
9
Kumar, V.
9
Pavlou, Paul A.
9
Peres, Renana
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Ranaweera, Chatura
9
Romaniuk, Jenni
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Stephen, Andrew T.
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Usman, Osly
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Verlegh, Peeter
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Xie, Karen L.
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Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
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Chu, Shu-Chuan
8
Fan, Weiguo
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Godes, David
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Gu, Bin
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Electronic word of mouth as a promotional technique : new insights from social media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of global marketing
1
Journal of marketing communications
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ECONIS (ZBW)
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#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 14-28)
.
2020
Persistent link: https://www.econbiz.de/10012263234
Saved in:
2
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
3
Credibility cues in online shopping : an examination of corporate credibility, retailer reputation, and product review credibility
Kim, Sojung
;
Choi, Sejung Marina
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 217-236
Persistent link: https://www.econbiz.de/10009576339
Saved in:
4
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
Saved in:
5
Electronic word-of-mouth in social networking sites : a cross-cultural study of the United States and China
Chu, Shu-chuan
;
Choi, Sejung Marina
- In:
Journal of global marketing
24
(
2011
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10009305488
Saved in:
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