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~person:"Dobele, Angela"
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Dobele, Angela
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ECONIS (ZBW)
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Transmission of negative brand-relevant content on social media
Powell, Ashleigh
;
Stavros, Constantino
;
Dobele, Angela
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10013393671
Saved in:
2
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
3
Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela
;
Steel, Marion
;
Cooper, Tony
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
Saved in:
4
Exploring the nature of value in the word-of-mouth referral equation for health care
Dobele, Angela
;
Lindgreen, Adam
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 269-290
Persistent link: https://www.econbiz.de/10008989905
Saved in:
5
Viral marketing
Lindgreen, Adam
;
Dobele, Angela
;
Beverland, Michael
; …
- In:
Marketing : metaphors and metamorphosis
,
(pp. 102-117)
.
2008
Persistent link: https://www.econbiz.de/10003746818
Saved in:
6
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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