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~person:"Lin, Tom M. Y."
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Search: subject_exact:"Referral marketing"
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Viral marketing
6
Virales Marketing
6
Consumer behaviour
3
Konsumentenverhalten
3
Social Web
2
Social web
2
Taiwan
2
Advertising effects
1
Beziehungsmarketing
1
Booking intention
1
Brand image
1
Business strategy
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China
1
Consumer conformity
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Consumer goods
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Customer satisfaction
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Elasticity
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Elastizität
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Experience products
1
Fan-centric
1
Fans
1
Hotel industry
1
Hotellerie
1
Information behaviour
1
Informationsverhalten
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Internet
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Internet marketing
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Konsumgüter
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Kundenzufriedenheit
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Markenimage
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Online-Marketing
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Product
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Product information
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Produkt
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Produktinformation
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Relationship marketing
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Review valence
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Lin, Tom M. Y.
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Gopinath, Shyam
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Kumar, V.
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gu, Bin
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Hu, Nan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Business horizons
1
International journal of hospitality management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
6
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1
Exploring the impact factor o positive word-of-mouth influences satisied customers
Su, Yi-Liang
;
Lin, Tom M. Y.
;
Chang, Sue-Ting
- In:
Total quality management & business excellence : an …
26
(
2015
)
3/4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10011300157
Saved in:
2
Compliance with eWOM : the influence of hotel reviews on booking intention from the perspective of consumer conformity
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
;
Shih, Li-Wen
;
Lin, …
- In:
International journal of hospitality management
46
(
2015
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011301989
Saved in:
3
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
Saved in:
4
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
5
The effects of visual information in eWOM communication
Lin, Tom M. Y.
;
Lu, Kuan-yi
;
Wu, Jia-jhou
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009571582
Saved in:
6
Product type and word of mouth : a dyadic perspective
Fang, Cheng-Hsi
;
Lin, Tom M. Y.
;
Liu, Fangyi
;
Lin, Yu Hsiang
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10009389586
Saved in:
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