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~subject:"Emotion"
~subject:"Social Web"
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Search: subject_exact:"Referral marketing"
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Emotion
Social Web
Viral marketing
32
Virales Marketing
32
Consumer behaviour
15
Konsumentenverhalten
15
Social web
14
word of mouth
8
Internet marketing
6
Online-Marketing
6
Market research
5
Marktforschung
5
Brand image
4
Markenimage
4
Social relations
4
Soziale Beziehungen
4
E-commerce
3
Electronic Commerce
3
social media
3
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2
Agentenbasierte Modellierung
2
Bewertung
2
Brand
2
Brand management
2
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2
Digitale Plattform
2
Evaluation
2
Information value
2
Informationswert
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Markenartikel
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Markenführung
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Online retailing
2
Online-Handel
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2
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Berger, Jonah
3
Moe, Wendy W.
2
Trusov, Michael
2
Akpinar, Ezgi
1
Angelis, Matteo de
1
Bayer, Emanuel
1
Bayer, Joseph B.
1
Bijmolt, Tammo H. A.
1
Bodapati, Anand V.
1
Bond, Samuel D.
1
Bonezza, Andrea
1
Bonezzi, Andrea
1
Bucklin, Randolph E.
1
Cascio, Christopher N.
1
Chen, Yu-Jen
1
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1
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1
Dubois, David
1
Eliashberg, Jehoshua
1
Falk, Emily B.
1
Gelper, Sarah
1
Hamilton, Rebecca W.
1
Hollenbeck, Brett
1
Katona, Zsolt
1
Lamberton, Cait Poynor
1
Milkman, Katherine L.
1
Norton, David A.
1
O'Donnell, Matthew Brook
1
Packard, Grant
1
Peluso, Alessandro M.
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Peres, Renana
1
Rosario, Ana Babić
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Rucker, Derek D.
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Schlosser, Ann
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Schmitt, Philipp
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Schweidel, David A.
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Skiera, Bernd
1
Sotgiu, Francesca
1
Sárváry, Miklós
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Journal of marketing research : JMR
Journal of business research : JBR
91
Journal of retailing and consumer services
49
International journal of internet marketing and advertising : IJIMA
41
International journal of hospitality management
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
34
Information systems research : ISR
31
Tourism management : research, policies, practice
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of marketing
22
The journal of product & brand management
22
Electronic commerce research
20
Psychology & marketing
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of electronic commerce research : JECR
19
Journal of hospitality marketing & management
19
Journal of travel and tourism marketing
19
Journal of marketing management : MM
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of promotion management : innovations in planning and applied research
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Technological forecasting & social change : an international journal
15
Business horizons
14
European journal of marketing : EJM
13
International journal of business information systems : IJBIS
12
International journal of consumer studies
12
Journal of advertising research
12
Journal of internet commerce
12
Journal of the Academy of Marketing Science
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Management information systems : mis quarterly
11
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1
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
3
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah
;
Peres, Renana
;
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
Saved in:
4
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
5
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
6
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
7
Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011697464
Saved in:
8
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
9
Sharing with friends versus strangers : how interpersonal closeness influences word-of-mouth valence
Dubois, David
;
Bonezza, Andrea
;
De Angelis, Matteo
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 712-727
Persistent link: https://www.econbiz.de/10011650385
Saved in:
10
Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations
Cascio, Christopher N.
;
O'Donnell, Matthew Brook
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 559-575
Persistent link: https://www.econbiz.de/10011337498
Saved in:
11
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
12
On braggarts and gossips : a self-enhancement account of word-of-mouth generation and transmission
Angelis, Matteo de
;
Bonezzi, Andrea
;
Peluso, Alessandro M.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 551-563
Persistent link: https://www.econbiz.de/10009580812
Saved in:
13
What makes online content viral?
Berger, Jonah
;
Milkman, Katherine L.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10009524201
Saved in:
14
Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
Norton, …
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 617-631
Persistent link: https://www.econbiz.de/10009161336
Saved in:
15
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10009161372
Saved in:
16
Network effects and personal influences : the diffusion of an online social network
Katona, Zsolt
;
Zubcsek, Peter Pal
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 425-443
Persistent link: https://www.econbiz.de/10009161374
Saved in:
17
Determining influential users in Internet social networks
Trusov, Michael
;
Bodapati, Anand V.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 643-658
Persistent link: https://www.econbiz.de/10009235363
Saved in:
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