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Viral marketing
7
Virales Marketing
7
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Service quality
4
Consumer behaviour
3
Konsumentenverhalten
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Online retailing
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Online-Handel
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1
Consumer motivation
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Dienstleistungssektor
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Distributive justice
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Gerechtigkeit
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Internationales Marketing
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Andreassen, Tor W.
1
Chang, Li-kuan
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Chaniotakis, Ioannis E.
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Dagger, Tracey S.
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David, Meredith E.
1
Frankel, Robert
1
Hu, Tzu-li
1
Johansen, Douglas L.
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Kuo, Ying-feng
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Lang, Bodo
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Lin, Hsin-hui
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Lymperopoulos, Constantine
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Ng, Sandy
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Sagan, Mariusz
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Streukens, Sandra
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Swanson, Scott R.
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Wang, Yi-shun
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Managing service quality : MSQ ; an international journal
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
International journal of electronic marketing and retailing : IJEMR
32
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
7
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7
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1
Effects of inertia and satisfaction in female online shoppers on repeat-purchase intention : the moderating roles of word-of-mouth and alternative attraction
Kuo, Ying-feng
;
Hu, Tzu-li
;
Yang, Shu-chen
- In:
Managing service quality : MSQ ; an international journal
23
(
2013
)
3
,
pp. 168-187
Persistent link: https://www.econbiz.de/10009759421
Saved in:
2
Generating positive word-of-mouth in the service experience
Ng, Sandy
;
David, Meredith E.
;
Dagger, Tracey S.
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10008988083
Saved in:
3
How word of mouth communication varies across service encounters
Lang, Bodo
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
6
,
pp. 583-598
Persistent link: https://www.econbiz.de/10009407391
Saved in:
4
Private and public voice : exploring cultural influence
Swanson, Scott R.
;
Frankel, Robert
;
Sagan, Mariusz
; …
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 216-239
Persistent link: https://www.econbiz.de/10009232066
Saved in:
5
Consumer responses to online retailer's service recovery after a service failure : a perspective of justice theory
Lin, Hsin-hui
;
Wang, Yi-shun
;
Chang, Li-kuan
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10009315782
Saved in:
6
Service innovation and electronic word-of-mouth : is it worth listening to?
Andreassen, Tor W.
;
Streukens, Sandra
- In:
Managing service quality : MSQ ; an international journal
19
(
2009
)
3
,
pp. 249-265
Persistent link: https://www.econbiz.de/10009525097
Saved in:
7
Service quality effecton satisfaction and word of mouth in the health care industry
Chaniotakis, Ioannis E.
;
Lymperopoulos, Constantine
- In:
Managing service quality : MSQ ; an international journal
19
(
2009
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10009525098
Saved in:
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