//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fischer, Christina"
~person:"Skinner, Heather"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Regionalmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Place marketing
6
Standortmarketing
6
Brand management
3
Markenführung
3
Tourism marketing
3
Tourismusmarketing
3
Beer
2
Bier
2
Brand image
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenimage
2
Academic conferences
1
Authenticity
1
Berufssport
1
Borussia VfL 1900 Mönchengladbach
1
Brand
1
Brand names
1
Brand origin
1
City marketing
1
Consumer behaviour
1
Country of origin
1
Credibility
1
Destination management
1
Destinationsmanagement
1
Deutschland
1
Discourse theory
1
Diskurstheorie
1
Event sector
1
Football
1
Franconia (Region)
1
Franken (Region)
1
Fußball
1
Germany
1
Glaubwürdigkeit
1
Holiday behaviour
1
Ireland
1
Irland
1
Konsumentenverhalten
1
Markenartikel
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Conference paper
1
Konferenzbeitrag
1
Language
All
English
4
German
2
Author
All
Fischer, Christina
Skinner, Heather
Warnaby, Gary
11
Campelo, Adriana
8
Medway, Dominic
7
Melewar, T. C.
7
Pechlaner, Harald
7
Foroudi, Pantea
6
Anholt, Simon
5
Bang, Nguyen
5
Dinnie, Keith
5
Hanna, Sonya
5
Kavaratzis, Mihalis
5
Lucarelli, Andrea
5
Rowley, Jennifer
5
Braun, Erik
4
Foroudi, Mohammad Mahdi
4
Markowski, Tadeusz
4
Papadopoulos, Nicolas G.
4
Stylidis, Dimitrios
4
Zenker, Sebastian
4
Adam, Richard
3
Ashworth, Gregory J.
3
Bayraktar, Ahmet
3
Bose, Sunny
3
Brown, Stephen
3
Bruwer, Johan
3
Cassinger, Cecilia
3
Cudny, Waldemar
3
Dallmann, Nicolas
3
Dennis, Charles
3
Giovanardi, Massimo
3
Gupta, Suraksha
3
Hamm, Rüdiger
3
Hultman, Magnus
3
Jaenichen, Sebastian
3
Johnsen, Julia
3
Kabanda, Patrick
3
Kerr, Greg
3
Kirchgeorg, Manfred
3
Kurzhals, Frank G.
3
more ...
less ...
Published in...
All
Journal of marketing management : MM
2
Bausteine der Regionalentwicklung
1
Journal of business research : JBR
1
Mönchengladbacher Schriften zur wirtschaftswissenschaftlichen Praxis
1
The marketing review
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
2
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
3
"Ein Bier wie seine Heimat - ursprünglich, ehrlich und charaktervoll" : eine Untersuchung der Vermarktung "fränkischer" Biere aus diskurstheoretischer Perspektive
Fischer, Christina
;
Weber, Florian
- In:
Bausteine der Regionalentwicklung
,
(pp. 73-93)
.
2015
Persistent link: https://www.econbiz.de/10010500844
Saved in:
4
Regionalwirtschaftliche Effekte eines Fußball-Bundesliga-Vereins : dargestellt am Beispiel des Borussia VfL 1900 Mönchengladbach
Hamm, Rüdiger
;
Jäger, Angelika
;
Fischer, Christina
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010477441
Saved in:
5
In search of the genius loci : the essence of a place brand
Skinner, Heather
- In:
The marketing review
11
(
2011
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10009408575
Saved in:
6
The emergence and development of place marketing's confused identity
Skinner, Heather
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 915-928
Persistent link: https://www.econbiz.de/10003786739
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->