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~person:"Fischer, Christina"
~person:"Skinner, Heather"
~person:"Rowley, Jennifer"
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Search: subject_exact:"Regionalmarketing"
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Place marketing
11
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11
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5
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5
Tourism marketing
4
Tourismusmarketing
4
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Borussia VfL 1900 Mönchengladbach
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Fischer, Christina
Skinner, Heather
Rowley, Jennifer
Warnaby, Gary
11
Campelo, Adriana
8
Medway, Dominic
7
Melewar, T. C.
7
Pechlaner, Harald
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Foroudi, Pantea
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Anholt, Simon
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Dinnie, Keith
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Kavaratzis, Mihalis
5
Lucarelli, Andrea
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Braun, Erik
4
Foroudi, Mohammad Mahdi
4
Markowski, Tadeusz
4
Papadopoulos, Nicolas G.
4
Stylidis, Dimitrios
4
Zenker, Sebastian
4
Adam, Richard
3
Ashworth, Gregory J.
3
Bayraktar, Ahmet
3
Bose, Sunny
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Brown, Stephen
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Cassinger, Cecilia
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3
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3
Jaenichen, Sebastian
3
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3
Kerr, Greg
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Journal of marketing management : MM
4
Bausteine der Regionalentwicklung
1
Journal of business research : JBR
1
Mönchengladbacher Schriften zur wirtschaftswissenschaftlichen Praxis
1
Strategic place branding methodologies and theory for tourist attraction
1
The journal of asset management
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The marketing review
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Tourism management : research, policies, practice
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ECONIS (ZBW)
11
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1
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
2
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
3
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
4
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
5
"Ein Bier wie seine Heimat - ursprünglich, ehrlich und charaktervoll" : eine Untersuchung der Vermarktung "fränkischer" Biere aus diskurstheoretischer Perspektive
Fischer, Christina
;
Weber, Florian
- In:
Bausteine der Regionalentwicklung
,
(pp. 73-93)
.
2015
Persistent link: https://www.econbiz.de/10010500844
Saved in:
6
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
7
Regionalwirtschaftliche Effekte eines Fußball-Bundesliga-Vereins : dargestellt am Beispiel des Borussia VfL 1900 Mönchengladbach
Hamm, Rüdiger
;
Jäger, Angelika
;
Fischer, Christina
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010477441
Saved in:
8
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
9
Towards a strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009159931
Saved in:
10
In search of the genius loci : the essence of a place brand
Skinner, Heather
- In:
The marketing review
11
(
2011
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10009408575
Saved in:
11
The emergence and development of place marketing's confused identity
Skinner, Heather
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 915-928
Persistent link: https://www.econbiz.de/10003786739
Saved in:
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