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~person:"Mantrala, Murali K."
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Mantrala, Murali K.
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JMM : the international journal on media management
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Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.
;
Mantrala, Murali K.
;
Thorson, Esther
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
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2
Using reader preferences to optimize news content : a method and a case study
Kanuri, Vamsi K.
;
Thorson, Esther
;
Mantrala, Murali K.
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 55-75
Persistent link: https://www.econbiz.de/10010418221
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The bricks that build the clicks : newsroom investments and newspaper online performance
Tang, Yihui
;
Sridhar, Shrihari
;
Thorson, Esther
; …
- In:
JMM : the international journal on media management
13
(
2011
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009267484
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