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isPartOf:"Arbeitspapiere des Fachgebietes BWL, Marketing"
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Location factor
2
Place marketing
2
Standortfaktor
2
Standortmarketing
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Thuringia
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Thüringen
2
Auslandsinvestition
1
Betriebliche Standortwahl
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Firm location choice
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Foreign investment
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Gewerbegebiet
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High technology
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Hochtechnologie
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KMU
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Büchner, Andrea
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Röder, Susanne
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Schütz, Nicole
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Spieß, Steffen
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Arbeitspapiere des Fachgebietes BWL, Marketing
Journal of business research : JBR
18
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
The journal of product & brand management
8
Marketing theory
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Brands and branding
2
Brands and branding geographies
2
Europäische Hochschulschriften / 5
2
Forschung aktuell
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of Indian culture and business management : IJICBM
2
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ECONIS (ZBW)
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Das Standortwahlverhalten von Investoren in Thüringen : eine empirische Studie (Ergebnisse)
Spieß, Steffen
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2000
Persistent link: https://www.econbiz.de/10001491984
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High-Tech Marketing für den Standort Thüringen : Projektergebnisse
Büchner, Andrea
-
1997
Persistent link: https://www.econbiz.de/10000980738
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