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subject:"Consumer behaviour"
~person:"Bickart, Barbara A."
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Consumer behaviour
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Bickart, Barbara A.
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Journal of advertising : official publication of the American Academy of Advertising
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Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
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