//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Reinigungsmittelindustrie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Detergent industry
9
Waschmittelindustrie
9
Deutschland
3
Germany
3
Henkel AG & Co. KGaA
3
Multinationales Unternehmen
3
Transnational corporation
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Egypt
2
India
2
Indien
2
Innovation management
2
Innovationsmanagement
2
Marketing management
2
Marketingmanagement
2
Ägypten
2
Beziehungsmarketing
1
Brand image
1
Brand management
1
Competitive strategy
1
Consumer goods industry
1
Consumer goods marketing
1
Corporate culture
1
Customer integration
1
Declining markets
1
Detergents
1
Hindustan Lever Ltd. <Bombay>
1
International management
1
Internationales Management
1
Konsumgüterindustrie
1
Konsumgütermarketing
1
Kundenintegration
1
Markenführung
1
Markenimage
1
Market share
1
Marktanteil
1
Nachhaltigkeit
1
Netherlands
1
Niederlande
1
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
9
Book section
9
Case study
9
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
5
Working Paper
5
Hochschulschrift
3
Thesis
3
Business report
2
Geschäftsbericht
2
Bildband
1
Company information
1
Fallsammlung
1
Festschrift
1
Firmeninformation
1
more ...
less ...
Language
All
English
7
German
3
Author
All
Löwenberg, Margot
2
Swoboda, Bernhard
2
Tolba, Ahmed
2
Bode, Jens
1
Burkhart, Tina
1
Faisal, Mohd. Nishat
1
Juyal, Som Aditya
1
Müller-Kirschbaum, Thomas
1
Paninchukunnath, Ajith
1
Rekom, Johan van
1
Sinai, Gabriela
1
Wuhrmann, Juan Carlos
1
more ...
less ...
Published in...
All
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Case Study
1
Case studies on MNCs in India
1
Cases on business and management in the MENA region : new trends and opportunities
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Die frühe Innovationsphase : Methoden und Strategien für die Vorentwicklung
1
E-marketing ; Vol. 2
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Vision : the journal of business perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van
;
Sinai, Gabriela
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 119-129)
.
2013
Persistent link: https://www.econbiz.de/10009781994
Saved in:
2
Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed
-
2012
Persistent link: https://www.econbiz.de/10009575239
Saved in:
3
The global sustainability initiative at Henkel's Laundry and Home Care sector
Swoboda, Bernhard
;
Löwenberg, Margot
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 837-854)
.
2011
Persistent link: https://www.econbiz.de/10009310247
Saved in:
4
Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed
- In:
Cases on business and management in the MENA region : …
,
(pp. 205-217)
.
2011
Persistent link: https://www.econbiz.de/10009406252
Saved in:
5
Die weltweite Nachhaltigkeitsinitiative "Qualität & Verantwortung" und das Konzept "performance based on sustainability" : das Beispiel Henkel ; [aus dem Unternehmensbereich Wasch-...
Swoboda, Bernhard
;
Löwenberg, Margot
-
2010
Persistent link: https://www.econbiz.de/10008903702
Saved in:
6
Innovationsquellen erschließen
Bode, Jens
- In:
Die frühe Innovationsphase : Methoden und Strategien …
,
(pp. 449-470)
.
2010
Persistent link: https://www.econbiz.de/10003951148
Saved in:
7
Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
Saved in:
8
The branding of Chhokra
Juyal, Som Aditya
;
Faisal, Mohd. Nishat
; …
- In:
Vision : the journal of business perspective
13
(
2009
)
3
,
pp. 69-75
Persistent link: https://www.econbiz.de/10003922601
Saved in:
9
Detergent wars in India
In:
Case studies on MNCs in India
,
(pp. 245-269)
.
2007
Persistent link: https://www.econbiz.de/10003737802
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->