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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Bijmolt, Tammo H. A."
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Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Loyalty program
2
Relationship marketing
2
Bonus premiums
1
Consumer purchase behavior
1
Customer relationship management
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Direct mailings
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Direct marketing
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Direktmarketing
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Einzelhandel
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Food retailing
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Grocery retailing
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Instant reward programs
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Lebensmitteleinzelhandel
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Leistungsentgelt
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Loyalty program designs
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Performance pay
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Points pressure
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Bijmolt, Tammo H. A.
Verhoef, Peter C.
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Neslin, Scott A.
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Becker, Jan U.
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Wieringa, Jaap E.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing letters : a journal of research in marketing
2
Customer engagement marketing
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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SOM research reports
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ECONIS (ZBW)
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The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
2
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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